Sri Vijaya Puram, Nov. 2: The Deepawali Mela organised at Marina Park from Oct. 30 to Nov.1 by the Self-Help Groups (SHGs) supported under the A&N Islands Rural Livelihoods Mission (ANIRLM) under the aegis of Directorate of Rural Development have recorded an encouraging sales turnover of Rs.4.30 lakh (approx.). The Mela reflected the growing popularity and market acceptance of locally produced SHG products.
The encouraging sales response within a short span of three days highlights the entrepreneurial capabilities of rural women and the increasing recognition of products prepared by SHG members. The ANIRLM has been continuously facilitating market access for SHGs through exhibitions, fairs, institutional procurement, retail outlets and other promotional initiatives. The Mission aims to further strengthen these market linkages and promote SHG products as quality local products, thereby contributing towards the vision of Lakhpati Didi and sustainable livelihood enhancement for rural women.