Sri Vijaya Puram, Feb. 16: A two-day SHG Block Mela was organised by the CD Block Ferrargunj in coordination with the Wimberlygunj Gram Panchayat, at the Wimberlygunj Mini Stadium. The mela was organised with the objective of providing market exposure to Self Help Groups (SHGs) and strengthening their livelihood opportunities.
The event was inaugurated by Smti. D. Padmawathi, Pramukh, Panchayat Samiti Ferrargunj as the chief guest in the presence of PRI members, elected representatives, SHG members, and officials of the Block Administration.
Later, Smt. D. Padmawathi, Pramukh, Smti. Lalita Tigga, BDO Ferrargunj, Shri Ram Babu, Pradhan, Wimberlygunj, and Shri P. Basheer, Pradhan, Kanyapuram, addressed the gathering and highlighted the important role of SHGs in promoting women empowerment, self-employment, and sustainable rural livelihoods. They encouraged SHG members to continue improving product quality, packaging, and collective marketing
A total of 45 SHG members from 39 SHG groups actively participated in the mela and showcased a wide variety of products prepared using locally available resources. The stalls displayed handicrafts made from cane, bamboo, sea shell, coconut shell, along with ornamental plants, processed food items, and homemade delicacies. The mela provided SHG members with a valuable platform to interact directly with customers, understand market demand, and enhance their entrepreneurial skills.
The total earnings generated during the two days amounted to Rs. 2,10,000, reflecting the strong response from the public and the market potential of SHG products. This achievement significantly boosted the confidence and motivation of the participating SHG members.
On the second day of the mela, trophies were presented to various SHGs as a token of appreciation and encouragement for their active participation. Additionally, prizes were awarded under different categories, including handicrafts, food items, and plants, to recognise creativity, quality, and innovation among SHGs.