Nancowry, August 17: In a landmark step towards women empowerment and promotion of indigenous products, a unique Self Help Group (SHG) brand of Virgin Coconut Oil, NiCoShe, was launched at Nancowry during the Block Mela cum Tribal Food Festival held to commemorate the 79th Independence Day.
The product has been developed by the Manula Mathai Payuh Producer Group, a collective of local SHG members formed under the flagship programme of GoI – Deendayal Antyodya Yojana – National Rural Livelihood Mission. The SHG women members have come together with the vision of taking forward the rich Nicobari tradition of coconut-based products. What makes NiCoShe distinct is its preparation through the age-old Nicobari method of oil extraction, a traditional process that has recently earned Geographical Indication (GI) certification, underscoring its authenticity and heritage value.
The name NiCoShe itself is a reflection of its roots and purpose – “Ni” stands for Nicobarese Tribe, “Co” for Coconut, and “She” for the collective effort of SHG women who have worked tirelessly to bring this brand to life. The name is a testimony to the blend of tradition, resource, and women-led strength that defines this initiative.
Virgin Coconut Oil (VCO) is globally recognized for its wide range of benefits with Medicinal Value that boosts immunity, supports heart health, aids digestion, and helps in managing diabetes ; Nutritional Value viz. rich in lauric acid, antioxidants, and essential fatty acids that promote overall wellbeing and Cosmetic Value being widely used for skincare and haircare, providing natural moisturization, healing properties, and anti-aging benefits.
The launch was graced by Sh. Aditya Sangotra, DANICS, Assistant Commissioner, Nancowry, who officially unveiled the brand in the presence of Sh. Mohammed Yunus M, Block Development Officer, Nancowry, along with public representatives, SHG members, and a large gathering of citizens.
Speaking at the occasion, officers lauded the efforts of the SHG members in transforming a traditional product into a market-ready brand that has the potential to represent the Nicobar Islands on a wider platform while simultaneously providing livelihood opportunities to tribal women.
NiCoShe will soon be available at markets in Sri Vijayapuram, government outlets, airport stalls, and other key locations. Orders can also be made via phone 8900928267 and by following the official Instagram page @manula_mathai_payuh.
The launch of NiCoShe marks not just the beginning of a product line but also a symbol of cultural pride, self-reliance, and economic empowerment for the women of Nancowry.