Sri Vijaya Puram, Aug. 12: On the occasion of ‘International Youth Day’ today, A&N AIDS Control Society launched Intensified IEC Campaign 3.0 in the auditorium of Tagore Government College of Education (TGCE), Sri Vijaya Puram. The Intensified IEC Campaign aims to strengthen awareness among young people and communities about HIV, AIDS and other Sexually Transmitted Infections (STIs), with a focus on routes of transmission, prevention, HIV testing, available health services, breakfree platform and the importance of early diagnosis and treatment. The campaign will also address myths, misconceptions, stigma and discrimination associated with HIV and AIDS.
Addressing the gathering as the chief guest, Dr. H. M. Siddaraju, Director of Health Services highlighted the continuing global impact of HIV/AIDS and emphasized the importance of Information, Education and Communication (IEC) activities in bringing about positive behavioural change among youth.
Addressing the gathering, Dr. H. M. Siddaraju highlighted the continuing global impact of HIV/AIDS and emphasized the importance of Information, Education and Communication (IEC) activities in bringing about positive behavioural change among youth.
In his address, Dr. Subrata Saha, Project Director, A&N AIDS Control Society, elaborated on the objectives of the Intensified IEC Campaign. He stated that International Youth Day was chosen for the launch of IIC 3.0 as young people are an important and vulnerable population.
An Orientation and Capacity-Building Workshop on the Prevention and Control of HIV & AIDS was also conducted by ANACS for the youth members of the Red Ribbon Clubs, with the objective of enhancing their knowledge and strengthening their capacity to disseminate accurate information on HIV prevention, testing, treatment and available services among their peers and communities.
Earlier, Dr. Jahanara Yasmeen, Deputy Director (MS & IEC), welcomed the gathering. As part of the event, appreciation certificates were presented to Red Ribbon Club Nodal Officers from colleges and few departments in recognition of their commendable contribution towards HIV and AIDS awareness activities within their respective institutions. A folk performance by Balakrishna Nritya Academy also conveyed important messages on HIV and AIDS through an engaging cultural presentation.