Sri Vijaya Puram, July 14: The STOP Diarrhoea Campaign 2026 will be observed by Directorate of Health Services from 15th July 2026 to 31st August 2026 with the objective of reducing deaths due to diarrhoea among children under five years of age. The campaign focuses on prevention, early identification, and effective management of diarrhoeal diseases through community participation, strengthened healthcare services, and inter-sectoral collaboration. The campaign’s slogan for 2026, ‘Diarrhoea ki Roktham, Safai aur ORS se Rakhen Apna Dhyaan,’ emphasizes the importance of prevention, hygiene, sanitation, and timely treatment with ORS and Zinc to protect children from diarrhoea.
During the campaign, intensive Information, Education and Communication (IEC) activities will be carried out through various platforms to raise awareness among parents, caregivers, schools, and communities. Special emphasis will be given to promoting exclusive breastfeeding, safe drinking water, handwashing with soap, proper sanitation, and appropriate infant and young child feeding practices.
The campaign activities include strengthening diarrhoea case management services at all health facilities, establishing ORS-Zinc Corners, ensuring adequate availability of ORS and Zinc at healthcare institutions, and pre-positioning ORS packets and Zinc tablets by ASHAs in households with children under five years of age. ASHAs, ANMs, Anganwadi Workers, and other frontline health workers will conduct household visits, educate caregivers on the preparation and use of ORS, encourage Zinc supplementation, and promote early care-seeking behaviour.