Sri Vijaya Puram, July 15: In a major step towards improving child health and reducing under-five mortality, the Health Department has launched the Stop Diarrhoea Campaign 2025 with the slogan “Diarrhoea ki Roktham, Safai aur ORS se rakhen apna dhyaan” across this UT. The campaign aims to raise awareness, ensure effective prevention, and promote timely treatment of diarrhoeal diseases—one of the leading causes of death among children under five.
The campaign will run from 16th July to 31st August, 2025, with a focus on community mobilization, health worker training, and distribution of key supplies such as ORS (Oral Rehydration Solution) and zinc tablets.
The initiative involves coordinated efforts from ASHAs, ANMs, Anganwadi Workers, and Community Health Officers (CHOs). They will conduct home visits, health talks, and awareness drives in rural and urban areas alike.
During the virtual orientation for field workers, Director of Health Services said that all the deaths due to diarrhoea are preventable and aims to achieve zero death due to childhood diarrhoea. “Every child’s life is precious, so, simple timely interventions like ORS, safe drinking water, and handwashing can save thousands of lives.” Prepositioning of ORS and zinc in all households with under five children and awareness is created on treatment with ORS and Zinc known as “Do ka dum”.
The focus areas of the campaign include strengthening health infrastructure, improving access to clean water and sanitation, enhancing nutritional programs, and promoting hygiene education. The campaign aims to create a holistic approach to managing and preventing diarrhoea, ultimately reducing child mortality and improving overall public health.