New Delhi, Feb. 27: Ms Chanchal Yadav, IAS, Commissioner-cum-Secretary, Information, Publicity and Tourism, A&N Administration, visited the pavilion of the Department of Information, Publicity and Tourism at the South Asia’s Travel & Tourism Exchange (SATTE) being held in New Delhi.
During her visit, the Commissioner interacted with stakeholders of the Andaman and Nicobar Islands at the pavilion. She reviewed the promotional initiatives undertaken by the department to showcase the islands as a premier tourism destination in South Asia and emphasized the importance of strengthening outreach to domestic and international travel markets.
The three-day travel expo at Yashobhoomi (India International Convention and Expo Centre), Dwarka, New Delhi, brought together tourism stakeholders, travel trade professionals, tour operators, hospitality leaders, and media representatives from across the globe. The Andaman and Nicobar Islands pavilion attracted significant attention for its focus on sustainable tourism, pristine beaches, rich marine biodiversity, geo-heritage sites, stargazing and adventure sports.
The pavilion highlighted the Islands’ key attractions, including Blue flag – Radhanagar Beach, Cellular Jail – a historic landmark reflecting India’s freedom struggle; NSCB Dweep, Stargazing, Barren Island as South Asia’s only active volcano, Mud volcano of Baratang, Endemic birds, Chatham Island and Surfing in untamed waves of Little Andamans.
At the expo, officials are holding productive B2B meetings with tour operators, media representatives, and travel influencers to explore partnerships that increase tourist footfall while ensuring environmental sustainability. Promotional materials showcasing adventure, heritage, island-hopping experiences, recent travel initiatives, and development in the tourism sector were distributed to visitors.
SATTE provides a valuable platform to position the Andaman and Nicobar Islands as an untapped tropical alternative within South Asia. The participation at the SATTE marks another step in strengthening the global visibility of the Andaman and Nicobar Islands and in attracting discerning travellers seeking pristine nature, adventure, and world-class nature experience.